SAN DIEGO’S NEWEST HOME FOR LIVE MUSIC
Live Nation is planning a new 4,000-capacity indoor music venue in San Diego’s East Village, just blocks from Petco Park. The project will transform the historic Wonder Bread building into a purpose-built destination for live music, restoring a landmark property and filling a gap in San Diego’s live music landscape.
MORE MUSIC FOR SAN DIEGO
The new venue:
- Gives artists a purpose-built downtown stage
- Fills a capacity currently missing from the market
- Creates a new option for artists and fans
HONORING A SAN DIEGO LANDMARK
The historic Wonder Bread building has long been a distinctive part of San Diego’s East Village. The project will preserve and reimagine the building for a new generation, bringing live music inside while keeping the character that makes the property special.
- Defining features like the red brick façade, silo and wood barrel roof will be restored and highlighted.
- The design is led by Blueprint Studio, Live Nation’s in-house venue design and development group, in collaboration with Gensler.
A VENUE BUILT FOR ARTISTS + FANS
The venue is being designed specifically for live music, with:
- High-quality acoustics, with sound contained inside
- Clear sightlines
- Modern fan amenities and lounge spaces
- Comfortable backstage facilities for touring artists and crews
- Space for private, corporate and community events
AN INVESTMENT IN SAN DIEGO
The venue will:
- Generate $97M in annual economic impact
- Welcome 316K fans each year including 126K from outside the San Diego metro area
- Support 660 jobs through the venue and related economic activity
- Contribute nearly $13M in state and local tax revenue
A THOUGHTFUL DOWNTOWN NEIGHBOR
Live Nation will work with the City, community stakeholders and local partners to responsibly manage venue operations:
- Traffic and event planning designed to minimize neighborhood impacts
- Active communications directing fans to transportation and parking options
- Modern sound engineering designed to keep great sound inside the venue
- Ongoing community engagement as plans move forward
San Diego Voices
Todd Gloria
Mayor of San Diego
Megan Heine and Torrey Lee
whose family has owned the Wonder Bread building for many years
Bruce Coons
Executive Director of Save Our Heritage Organisation